About the project

A foundational brand identity shaped by stillness, nature, and intention.

StillFrame Studio is a personal brand concept developed to explore how visual identity can support intentional living through calm, focused design.
Influenced by the natural landscapes of Vancouver, the brand draws from forests, coastlines, light, and quiet moments to establish a reflective and grounded tone.

This project focused on defining the brand’s core identity—logo design and brand tone—as a foundation for future visual and product development.




Challanges

Defining a brand mood before defining the products.

Rather than designing for a fixed product or platform, the challenge was to establish a clear brand direction that could guide future applications.
The identity needed to feel calm and minimal without becoming generic, and expressive without relying on trend-driven aesthetics.

At the same time, the brand had to communicate purpose—positioning visuals not as decoration, but as intentional cues that support mindful routines and consistency.