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Social Media Marketing Strategy

Kebs Makes Ice Cream
Social Media Marketing Strategy




Overview


Kebs Makes Ice Cream is a Taiwanese-Canadian ice cream pop-up located inside O5 Rare Tea Bar in Vancouver. The brand is known for nostalgic, experimental flavours inspired by the founder’s cultural background and travel experiences.

Our goal was to strengthen Kebs’ Instagram presence, improve discoverability, and create a realistic, sustainable content plan.

The Challenge


1. Underutilised Instagram
No consistent visual direction or content rhythm.

2. Limited Engagement
Followers were not actively involved in flavour creation or storytelling.

3. Hidden Location
Customers struggled to find the shop inside O5 Tea Bar.

Research & Insights


What We Did
A qualitative interview with the founder to uncover brand identity, creative process, target audience, and pain points.

Key Insights from the Interview
  • The brand thrives on nostalgia and cultural storytelling.
  • Flavour development is spontaneous and inspiration-driven.
  • Founder wants more community interaction but does not have time for complex posting schedules.
  • The brand lacks clarity in visual communication and posting rhythm.



Strategy Proposal


A. Build Brand Awareness
Position Kebs as Vancouver’s home of culturally inspired, experimental flavours through consistent visuals and clearer storytelling.

B. Strengthen Engagement & Community
Encourage participation through polls, Q&A, behind-the-scenes content, and flavour voting.

C. Online X Offline Campaign